John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"It's rounding out the story."


Why are lifestyle portraits so important?


It rounds out your story and adds texture to the images.


I was on the phone the other day with a prospective client who just did a studio portrait session with another photographer.

He said that while he was happy with how he looked in the pictures, he felt like there was something missing in his image content portfolio. 

Without reviewing one photo in his image portfolio, I agreed with him. 

The reason is simple: if you simply post studio portraits, you’re not telling the whole story. 

What do I mean by that? 

Well, rather than having me wax poetic in 1500-2000 words on the subject, allow my client, colleague and personal branding magician, Pia Silva, explain it to you:

See the difference that capturing image content outside of a studio can make? 

Granted, Pia and I have worked together on several occasions and some of those sessions were studio-focused. 

But, the need for image content outside of the studio is inherent. 

Turning to you…

How’s your image content portfolio looking these days? 

Interested in updating it with branded lifestyle portraits taken in a wide variety of locations that illustrate who you are, who you serve and why you do what you do?
Set up a call with me and let’s see if we’re a fit to work together.