John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"The value of the portrait session? Priceless."


Investing in branded lifestyle portraits offers more than just the deliverables. offers you a chance to experience a positive emotional boost, too.


For the vast majority of folks who book a branded lifestyle portrait session, the motivation for them to pick up the phone and call stems from their direct need to get their hands on image content for a laundry list of marketing objectives:

  • Update website

  • Update social media profile images and cover photos

  • Create posts for social media and blog articles

  • Speaker/Podcast/Other Media submissions

  • Digital ads

  • Printed materials, etc.

Make sense.

But, the one thing that many people don’t take into account once they commit to the process and create a magical image content portfolio are the emotional benefits…

...oh yeah, we got some of that sprinkled into the session like magic dust, as well :)

During a recent conversation with one of my clients, Anthony, he talked about how much of a confidence boost the experience in front of the camera offered him.

Not only did these candid lifestyle images capture him exactly the way he wanted to be presented to his audience, but, they also immortalized this time in his life in photos forever.

And, for someone who regrets not taking photos of himself as a younger man, this is a big deal.

Anthony and I chatted about a bunch of other topics related to the how, what and why behind his decision to invest in branded lifestyle portraits.

Wanna listen to the rest of the conversation? Click on the video below:

What were your key takeaways from this conversation?

Did it get the wheels turning with regard to your need to update your own image content portfolio?

Well, if you have any questions, set up a time to chat with me and let’s take it from there. Let’s see if we’re a fit to work together.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)