John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"Cheaper" does not mean "better"...


Cheaper does not mean better…


…seems like many of us figure this out the hard way, :)


For some, the idea of spending a large chunk of their marketing budget on a portrait session is ridiculous, while others see it as a no-brainer.

And, for those who see cheaper as the better option, they’ll get what they pay for and gladly leverage the images without issue.

But what happens when the cheaper option yields little to no fruit?

In a recent article for the C-Suite Network, I share a story about one of my clients who opted for a “cheaper” route and ended up paying the price for it.

Here’s where you can check out that article.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)