John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"How do I pay you...I feel like I know you..."


“How do I pay you...I feel like I know you…”


Magical words, right? Wanna know how to hear this more often? Read on...


There is no denying the ungodly amount of noise present throughout the online landscape.

It’s hard to discern between what’s valuable and what’s a load of horseshit.

It can be a frustrating place, to be sure.

But, at the same time, there are informative and inspiring folks out there - just like YOU - who want nothing more than to leverage their expertise in a way that helps those they serve get past the roadblocks in their lives and businesses that are holding them back.

So, it’s important to position yourself and your brand in a way that cuts through all the crap and sends out a clear signal to those you serve so they not only can find you, but also get the help that they need that only you can provide as the expert in your space of expertise.

It’s a tough job, but someone’s gotta do it, right? :)

So, how do you send out that clear signal?

Focus on creating a memorable and referable online presence through the content that you create for social media and your blog, and optimize this content in a way that can easily be found by those you serve.

In order to achieve this, you need to become an effective storyteller by understanding and maximizing the relationship between your words and the visuals that you use to punctuate the sentiments of the stories you share.

These words and stories illustrate your expertise, life as a business owner and life as a human being on the planet.

When you create stories with these themes in mind, they act as a natural conversation starter with your audience, while also creating rapport and connection because you’re not just posting content to post content…

You’re informing, entertaining and inspiring in your own words and in your own voice.

And when you do that, magical things start to happen.

Listen to my client, Donna, as she discusses the power of combining powerful visuals with the stories she shares with her clients, and how it’s positively affected her business:

Leveraging your words and imagery is a powerful combination that allows you the opportunity to be discovered by those who need your specialized attention and services - no doubt about it.

So, how well have you leveraged this word/visual relationship to help promote your services and personal brand?

Find it difficult? Overwhelmed? Haven’t had a chance to update your image content portfolio? Not sure where to start?

I understand, and I’m here to help.

I do this deep work with all of my clients, and it’s a pretty amazing experience that allows them to create their own content creation frameworks in order to create social posts and blog articles that make a difference in their businesses…

...and their clients’ lives.

Interested in hearing more about it?

Schedule a call with me and let’s see if we’re a fit to create magical work together.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)