John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"The visual draws people in and makes it real..."


Introduce yourself through the expressions you exhibit in your branded lifestyle portraits…


…give your audience a chance to warm up to you without ever having a conversation!


In order to truly leverage the influence that social media content has with developing rapport and connection with those you serve, allow your audience to get a feel for aspects of your personality through the facial expressions you exhibit in your branded lifestyle portraits.

Since most people who discover you online have never met you in person, they are coming in blind the moment they click the follow button.

Show your audience what confidence, joy, reflection, rumination, vulnerability, happiness, anger, frustration and everything in between looks like through the movement of your eyes, eyebrows and mouth.

Incorporating these types of images enhances and visually punctuates the sentiments of the words in the caption, while giving them a feeling that they’re sitting across the table from you, having a conversation, because this is exactly how you look if you were sharing this story in a one-on-one conversation.

During a recent conversation with my client, Chinwe, she talked about the value of expression in her image content and how it impacts the way that her audience views her:

Turning to you…

Do you feel that your image content has the same effect on your audience? Or, do you feel that this important piece is missing from your image content portfolio?

If it’s missing, I can help you with that.

Schedule a call with me and let’s see how I can help you infuse more YOU into your image content.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)