Relatability in your content = trust from those you serve

It’s awesome to be a superhero…

...but, let your audience know that you live and breathe just like them, too

As a speaker, author and coach who has built a community with those who need their specialized help the most, it’s absolutely essential that you illustrate your magic to help people get past what’s holding them back.

By the same token, it’s important to share aspects of your life and personality that clues your audience into who you are, who you serve and why you do what you do.

I talk more about it in this C-Suite Network article - check it out and let me know your thoughts.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)