122223 PICZ - JD-8508176.JPG

Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Do your homework first!

NYC Branded Lifestyle Portrait Photography Blog | In this article, I discuss the importance of thought leaders doing prep work before your portrait session in order to maximize the value of that investment. That prep work involves defining the types of stories they want to share with their tribes in order to figure out the types of portraits they need.

Read More
Developing relationships with your thought leadership

NYC Branded Lifestyle Portrait Blog | In this article I talk about how creating meaningful relationships are hard-wired into our DNA, and how that translates to the thought leader creating those connections with their tribes through sharing their thought leadership on social.

Read More
Hmmm, should you open this e-mail? #yeahabsolutely

NYC Branded Lifestyle Portrait Photography Blog | One of the ways thought leaders cement their messaging is by leveraging personalized hashtags. In this article, I talk about the genesis of my new personalized hashtag, #yeahabsolutely, came to be through the experiences in both my personal and professional lives.

Read More
Evergreen Portraits

NYC Branded Lifestyle Portrait Photographer Blog | As part of your high-volume, image library, it's important to have some images that can be leveraged on more than one occasion - these are called "evergreen images." In this article, I define what that means and give some examples as to how to incorporate those into your social feeds.

Read More
Don't settle for a damn thing!

NYC Branded Lifestyle Portrait Photographer Blog | when you invest time and money into a branded portrait session, it's important for thought leaders to not settle for anything less than what you need in order to create the type of impact you desire with your thought leadership. In this post, I talk about how it's important for thought leaders to receive exactly the type of results they seek.

Read More
Fakin' it til the day I die, :)

NYC Branded Lifestyle Portrait Photographer Blog | Although strategy and planning play a big part in any branded portrait session, sometimes improvisation and freestyling is needed in order to get the job done. In this article, I talk about how improvisation in my video production past helped me through a recent thought leader session where it was sorely needed.

Read More
Are you really showing your face in your portraits?

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the idea that every thought leader needs to "show their face" through their social media posts. I talk about both the metaphorical and literal interpretation of that phrase and use an example from a current client.

Read More