John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
NYC Branded Lifestyle Portrait Photography Blog | This article talks about when you’re feeling like your spinning your wheels, tackle a project that will leave you with positive feelings that will spawn momentum that carries into all areas of your life.
Read MoreNYC Persuasive Visual Storytelling Blog | One of the best ways to be in service of others is to share what you know with those who are looking to go where you already are. In this article, I talk more about that in relation to starting a blog for photographers.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | This video shares the types of portraits that are essential for speakers to share when building a relationship with their audiences.
Read MoreNYC Persuasive Visual Storytelling Blog | Not all selfies are created equal and this article talks about the types of selfies that could adversely affect the way your audience perceives you as the solution to their problems.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares my conversation with entrepreneur and podcaster, Ande Lyons, on her Startup Life podcast
Read MoreNYC Persuasive Visual Storytelling Blog | The phrase “a picture is worth a thousand words” is very misleading and lazy. While the statement may be true, it only tells half the story that you intended to share. This article explains the other half.
Read MoreNYC Persuasive Visual Storytelling Blog | This article offers speakers and trainers an alternative approach to the one big portrait session every 12-18 months model many of them adopt in order to create a more versatile image content portfolio over the course of a year.
Read MoreNYC Persuasive Visual Storytelling Blog | One of the most overlooked aspects to creating a versatile and valuable image content portfolio is the location in which the images are captured. This article shares one client who understand the importance during our portrait session.
Read MoreNYC Persuasive Visual Storytelling Blog | Posing is for models, not for speakers, authors, trainers and other expert-based business owners. In this video blog, I talk about the how and why behind me not posing my clients in front of the camera.
Read MoreNYC Persuasive Visual Storytelling Blog | While content creation, on the surfaces, provides immediate and essential benefits to your overall marketing strategy, this article talks about the intangible bonuses that also come with the effort.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | Many experts love folding their arms and look like a badass in their photos. This article explains how folding your arms can create a negative subconscious perception of who you to the viewers of these photos.
Read MoreNYC Persuasive Visual Storytelling Blog | Beauty in your photos is only skin deep. Yes, it’s important to present flattering photos, but that’s only the beginning. This article points out what else your photos need to accomplish with respect to building an engaged audience.
Read MoreNYC Persuasive Visual Storytelling Blog | This article introduces the Persuasive Expert Photo Program that geared towards speakers and trainers who prefer to get current content every month over the one big portrait session option.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares a conversation between photographer and personal branding specialist, Britney Gardner and NYC lifestyle portrait and virtual photographer, John DeMato, on the Know, Like & Trust Show.
Read MoreNYC Virtual Photography Blog | The process of culling through a photo session is an interesting dance that involves many factors. This article shares a BTS look into how I sort through the pile to find the magical keepers.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares a podcast episode between branded lifestyle portrait photographer, John DeMato, and Speaker, Author and Podcaster, Robert Kennedy III.
Read MoreNYC Persuasive Visual Storytelling Blog | In addition to keynotes, webinars, intensives and panels, virtual photography also applies to non presentations, such as podcasts. I share a couple photos taken during a recent recording of a podcast in this article.
Read MoreNYC Persuasive Visual Storytelling Blog | The online space is noisy and distracting and it’s up to you to cut through the noise and distractions with image content that inspires your audience to care enough to learn more about you.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | This article shares a variety of photos taken with speaker, author and entrepreneur, Deborah Rosado Shaw.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | I recently had a chance to sit down with speaker, author, and business expert, Pia Silva, as we talked about all things persuasive visual storytelling.
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![[VIDEO] What are the types of photos that you need in your content portfolio?](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1581548269748-2HSIL3NMRCELUTSB60YN/012320+PICZ+-+PHIL+VEGAS-4023.JPG)
![[INTERVIEW] Building Connection and Trust Through Visual Storytelling](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1600641797311-5EI0LXF1EG3IIS0SEIY6/John+DeMato+IG+%28SM%29.png)
![[VIDEO] Let's talk about the "picture is worth a thousand words" thing](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598203771100-TWSA400BM4BBQC85OZ3W/IMG_3281.JPG)
![[VIDEO] You pose, I shoot.](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1597098579746-MKWP6DWQCDJPBX0OK3LT/NYC+branded+lifestyle+portrait+John+DeMato+Kate+MacKinnon-3869.JPG)
![[VIDEO] Use photos online to offer your audience an entry point to connect](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598203441664-M19Y3ACOTDGG40YF91I2/IMG_3279.JPG)
![[PODCAST]”Coming from a place of love and service…”](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1599321640905-S3FZ5ULDVCHMKWQSF9K0/Podcast1+%281%29.jpg)
![[VIDEO] BTS Culling photos process](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1597581183443-JQ1P84Q2V4RKDE3LRS7S/NYC+Virtual+Photography+Culling+Sher+Downing+virtual+photo+session.jpeg)
![[INTERVIEW] Chatting with Robert Kennedy III about visual storytelling](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598813070966-YDRTP6DKLLGG9PBIP2SV/JohnDeMato_S2E75.png)
![[VIDEO] Leverage artistry in your photos to inspire your audience to care](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598203095955-C7L40FRTRWBMIGWXK57B/IMG_3277.jpg)
![[INTERVIEW] Show your business who's boss with Pia Silva](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598102640245-2ZGWJ8PJAXCEK6A8H455/SYBWB+17+Square+Promo.png)