John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Before you sign up for my workshop, read this...


Before you sign up for my workshop, read this...


We had a change of plans, :) 


It’s funny how you can feverishly plan out an entire idea and witness it completely change once you open it up to your audience.

As you may know, my first content creation workshop, Smartphone Bootcamp, was set to happen in a couple weeks.  I have, since, postponed the class for a couple reasons - a couple of good reasons, thankfully, :)

Once I launched promoting this workshop, I immediately received several responses from people who expressed their desire to attend, but, were unable to because of prior engagements.

Needless to say, it was clearly a rookie move on my part for scheduling a workshop in the middle of the summer, on a weekend no less.

Bummer, sure, but no biggie - as entrepreneurs, we experiment and see what happens all the time, and now, I learned an important lesson.

As I was mulling over a new date to schedule the workshop, something magical happened.

Within the crowd of folks who wanted to attend but couldn’t, several people approached me with an interesting question:

“Do you provide this service as a more personalized, one-on-one experience?”

Well, jees, I hadn't thought of that, but shit, that’s an amazing idea!  

Why don’t I have a one-on-one option?

As a result of listening directly to my tribe, I’ve spent the past week working my brain overtime to develop an offshoot of my original, Smartphone Bootcamp curriculum and crafted the information into a fully intensive, one-on-one, idea generation and content creation service.

And, I’m over-the-moon excited to share with you this wonderful development in my professional life that will help serve those who serve others in a way that will greatly impact their visibility and establish their thought leadership to attract those who need their help most.

This one-on-one program, called the Idea Nugget Incubator, is a way for speakers, authors, coaches, and other thought leaders who seek to create massive visibility for their expertise to learn how to generate endless, social media content that speaks directly to their tribes.

Social media content is meant to entertain, inform and inspire - and the Idea Nugget Incubator teaches you to retrain your awareness to recognize and write down interesting moments, thoughts, and conversations that happen throughout your day in order to share it with your audience and teach them valuable lessons in the process.

And it’s not just about business.

While it’s important to share stories that illustrate your authority in your area of your expertise, that’s not the entire puzzle; it’s also important to share stories that reflect on the ups, downs, and turnarounds of entrepreneur life, as well as life as a human being living on this planet.

Paint the whole picture for those who follow you, and they will come to understand not only what you can do to help them get past their hurdles, but, they’ll get a sense of who you are, and why you do what you do.

This establishes relatableness and trust - two key factors when someone decides to invest financially in your services.

Content creation is not just some pain in the ass chore that you can sleep on every now and then.

It’s a nurturing process, it’s foundational, and without it, you are handcuffing your businesses’ ability to be seen - it’s your responsibility to get your ass out there and be discovered by those who would greatly benefit from what you have to say.

If you currently have trouble saying what you need to say on social, I am here to help, and I invite you to read more about the Idea Nugget Incubator program.

I am so excited to be able to offer this service to you - I will be incorporating elements of this program into all of my branded lifestyle portrait packages, as well.  

It wonderfully compliments my lifestyle photography services and will ensure that once I share a gigantic pile of branded images on my clients’ computers, they will now have the process and framework with which to leverage every single photo in their image content portfolios, presenting themselves on social in an unbelievably powerful, purposeful and authentic way.


Set up a call with me and let’s see if the Idea Nugget Incubator program is right for you.


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)