Draw a crowd by making them "feel" something...
It’s good to make people think…
…but, making them feel something builds rapport and connection.
In order to create a memorable and referable online presence, you need to make an impression…and consistently build on that initial impression.
Know how you don’t do that?
By writing content that is very facts and figures, straight and narrow, and has no “you” in it.
You need the you in it.
Otherwise, why should your audience give a shit and come back for more?
Yes, they want your information to inspire and nurture them, but, if there is nothing else but the facts, that can become tiresome and boring - they can simply find someone else who shares your space of expertise and follow them if they find their writing more engaging.
People want to feel connected - and that’s why you need to incorporate emotions and feelings into the equation.
By the way, I don’t mean tear-jerking, sob stories only - I’m talking about stories that span the entire emotional spectrum.
Not quite sure how to do that?
In a recent article for the C-Suite Network, I talk about how to incorporate more emotion into your online content.
PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)