"You're totally trustworthy..."
You know what’s awesome to hear out of a potential client’s mouth?
“You’re totally trustworthy.” :)
In order to build a memorable and referable online presence, there needs to be a high level of trust within everything you post.
From the stories that you share to the consistency with which you share them, the moment that you capture someone’s attention, everything from that point on must be aligned with everything that came before it and build on it.
If you go off the reservation and eliminate that consistency, then the trust is broken - and it’s hard, if not impossible, to get them back on board.
And that’s why the way you present your expertise and personality in your image content is critical.
It’s critical that your images capture the unique wrinkles that encapsulates who you are, who you serve and why you do what you do.
During a conversation with my client, Kate, we touched on this topic, as well as a few others:
Why she felt the need to invest in branded lifestyle portraits
The value of the pre-session strategy calls that were conducted
Her apprehensions before investing in the session
How people have reacted to her website renovation
To check out the conversation, click on the video below:
What were your takeaways from this conversation?
Did it inspire some thought on your end with regard to your image content portfolio?
Is it time for a major update across your entire online presence?
PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)