John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Photos support you beyond the marketing


Although the pile of valuable, visual assets at the end of a session is important…


…the intangible benefits of a branded lifestyle portrait session are awesome, too, :)


I spend a lot of time leveraging my content as a way to shed light all of the practical benefits that relate to investing in branded lifestyle portraits.

While talking to a colleague recently, she reminded me that although the practical benefits are essential, there’s much more to these photos than having a pile of image assets to use as promotional tools.

We were talking about a mutual colleague that I photographed recently, and she mentioned that when they spoke the night before, she was raving about her new photos.

Although she was excited to have these photos that she could leverage in her blog and social feeds, what struck her most about these portraits was that they allowed her to see aspects of her personality that she never noticed before.

She felt confident, empowered, strong and resilient - qualities befitting a business owner - more importantly, befitting a flourishing human being showing up in the world the way she wants, :)

I was blown away - fortunately, this is not the first time I’ve heard ca client speak this way about their portraits or event photos.

When you hire a photographer that has the patience, timing and ability to leverage the space in a way to present you powerfully, purposefully and authentically, you will feel the benefits of that expertise far beyond what you do with those photos professionally… will feel it in your bones, and that’s a pretty badass experience, if you ask me, :)

Interested in learning more about how we can inspire some magical, uplifting feelings in you during your next branded lifestyle portrait session?

Schedule a call with me and let’s see if we’re a fit to work together, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)