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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

Posts in Visual Storytelling Strategy
[VIDEO] Content goldmine sitting right under your nose

NYC Persuasive Visual Storytelling Blog | While the idea of creating content can be overwhelming for some, it still doesn't minimize it's importance to help create distinction from those you serve. In the following video, I talk about one way to create a MASSIVE amount of content that can be recycled over time. If you have a book, this especially relates to you.

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[FREE OFFER] What are the photos you need to present yourself as an expert?

NYC Persuasive Visual Storytelling Blog | While it’s challenging to earn your audience’s attention in this day and age, all hope is not lost. This article shares an offer to a FREE GUIDE that shares the types of photos that inspire your audience to care, connect and take action.

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[VIDEO] Stop faking joy in front of the camera - it's bad for your brand!

NYC Persuasive Visual Storytelling Blog |Don't bullshit your audience with a bunch of contrived and staged photos that illustrate your joy in life. Leverage image content that shows true joy and develops a deeper connection through honesty and relatability with your audience I talk more about this concept in this video.

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