John DeMato Blog

Yes, your image portfolio needs plenty of staged portraits for promotional purposes. But don’t forget power and purpose behind candid photos, too. I talk more about this in the following article.

While internet memes come in all shapes, sizes, forms and flavors, there’s one important takeaway that you can leverage with your marketing photos. I talk about that takeaway in the following article.

Do you repeat the same photo over and over in your online content? The following articles explains why you need to STOP doing that.

If you had only one sentence to describe the value of the work you do with your clients, what would be that sentence? In the following article, I talk about the reasoning behind the sentence that illustrates my value proposition.

About to record your audio book? Here's 7 ways that you can use candid, high-quality image content of that experience throughout your online presence.

While email signatures have become more complex with so many customizable options over the past couple years, the following article stresses the importance of keeping your photo selections simple and clear.

What’s the best hero shot for your homepage? The following article lays out a plan to figure it out.

When updating your online marketing assets with high-quality visuals, don’t forget the offline, printed stuff, too! More on that in this article.

For some experts, they believe that marketing their services through online storytelling is a waste of time. In this article, I share how these experts might want to rethink this valuable way to capture your audience’s attention.