NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the idea that every thought leader needs to "show their face" through their social media posts. I talk about both the metaphorical and literal interpretation of that phrase and use an example from a current client.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Nothing drives me more crazy than seeing clearly inauthentic photos on a thought leaders' social feed. In this article, I speak about how that led to me having to clean up another photographer's mess.
Read MoreNYC Branded Lifestyle Portrait Blog | In this article, I share my FB Live
chat with high-performance coach, Tara Bradford. We talk about the importance of lifestyle portraits, the difference between a portrait and a headshot, and much more.
NYC Branded Lifestyle Portrait Photographer Blog | The best way to get the job done is to be yourself while doing it. In this article, I talk about how I create rapport with my thought leader clients by being my silly, sarcastic and crazy self.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the importance of posting content on a regular basis, not just to work to the social platform's algorithms, but because your thought leadership helps solve client pain points.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | I often use this phrase, "branded lifestyle portrait" in my captions. In this article, I actually break down what that means specifically and point to several examples from past client work.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | I am all about minimizing decision fatigue, from what I eat to how I dress. In this article, I talk about how that has led to a much more productive me, which has, in turn, benefitted my thought leader clients.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how words create worlds - specifically, how thought leaders create worlds that solve pain points for members of their tribes.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Recently, I had a chance to sit down and talk all things portraits with Mr. Nice Guy, Doug Sandler on his Nice Guys on Business podcast.
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NYC Branded Lifestyle Portrait Photographer Blog | It's important to practice what you preach and for once, I did just that! In this article, I talk about my first fireside chat with a group of entrepreneurs and
thought leaders looking to learn about visual branding and image content.
NYC Branded Lifestyle Portrait Photographer Blog | One of the more popular emojis being used on all social media platforms involves the "thumbs up," often as a way to end a conversation - is this a kosher way to say goodbye?
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Although looking good in your portrait images is important, its just the foundation to your high-volume, image library. The rest of it involves images that illustrate who you are, who you serve, how you do it, and why.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | This article discusses what it means to
present yourself as the "genuine article" on your social media platforms.
NYC Branded Lifestyle Portrait Photographer Blog | Best way for thought
leaders to combat fake smiles in their profile photos? Employ a Duchenne smile, :)
NYC Branded Lifestyle Portrait Photographer Blog | When I am shooting thought leader events and portriats, I am constantly searching for amazing moments to capture. As this article explains, I have to adopt some pretty stalker-ey moves in order to capture those unique moments.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | It is critical that thought leaders and their photographers have a strong client rapport established before and during the session. This article explains why.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | When I was on the Marketing To Crush Your Competitors podcast, Fabienne and I talked a lot about personal branding and image content for thought leaders.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I discuss the nuances and subtleties involved in a professional headshot for a thought leader. Needless to day, it is NEVER a "simple shot."
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how details - jewelry and other clothing accessories - can make all the difference when creating variety and diversity in the look of your thought leader portraits.
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