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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

Your image assets are assets...USE THEM!

Are you truly taking advantage of the photo assets that you currently have sitting on your computer? Or, are they simply collecting dust, eagerly awaiting their time to shine throughout your online presence? This article shares a great example of an organization leveraging their image assets to the fullest.

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Great ideas aren’t found, they’re built

While it would be nice to have some magical intervention for inspiration, it takes more effort than hoping and wishing to move an idea forward. The following article talks about how a quote from Tamsen Webster’s book, Find Your Red Thread, serves as a constant reminder of this.

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"A treasure trove of images..."

When you create a long-term relationship with a trusted photographer, that creates a consistent pathway to produce a treasure trove of images to support and enhance your personal brand. This article shares the value received by one of my long-time clients, Phil M. Jones.

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