Visual Authority Insights

Having trouble figuring out the way you want to convey your personality in your image content. In this article, I talk about how to answer that question for yourself.

While headshots, portraits and candid lifestyle photos showing how you serve your clients are essential to your image portfolio, this articles shares another option that helps to add another creative visual layer to how you connect with your audience through photos.

What is the value of a professional photographer? They see moments and opportunities that you don’t. More on that in the following article.

Creating podcast cover art is an important step in the visual branding of the show. But picking the right photo for it can be tricky. The following article shares 3 potential options.

When updating your website, it’s not enough to invest in photos of yourself. Also account for all of the products and services you provide, too. This article shares more about that.

In this article, I share personal branding photos from a session with Expert, Jason O. Harris, that showcases the airline pilot side of his life.

The balance between humility and confidence is key when building a fulfilling business and life. That’s why I’m grateful for this constant reminder living on a wall in my apartment. In the following article, I share the story behind selecting a photo taken while shooting Jim Knight’s book, Leadership That Rocks.

Are you avoiding a photo session based on your weight? In this article, I talk about how one client reframed that same apprehension and got in front of the camera.

Why are you spending so much time manicuring your Instagram grid? The effort defeats the purpose of the content in the first place. More on that in this article.

Regardless of the rooms in which you train. you still need an image portfolio of diverse and compelling photos that captures the energy of the room. More on that in the following article.

In this article, I talk about the conversation I had with photographer and educator, Luci Dumas, on her Profitable Photographer podcast.

Are you truly taking advantage of the photo assets that you currently have sitting on your computer? Or, are they simply collecting dust, eagerly awaiting their time to shine throughout your online presence? This article shares a great example of an organization leveraging their image assets to the fullest.

One way to eliminate buyer’s remorse after your next lifestyle portrait session? Double check what you’re lookin’ like before the photographer hits the shutter button. More on that in this article.

While it would be nice to have some magical intervention for inspiration, it takes more effort than hoping and wishing to move an idea forward. The following article talks about how a quote from Tamsen Webster’s book, Find Your Red Thread, serves as a constant reminder of this.

Do you have someone else creating your online content? This article shares why it’s important for you to give it the once-over before it’s posted.

In this article, I talk about how I’m launching a YouTube channel to help promote my DELIVER MAGIC photographer training platform.

In this article, I talk about my conversation with Nathan Holritz about the importance of strategy calls on his Bokeh Podcast. Included is a link to listen to the entire episode.

When it comes to a branded lifestyle portrait session, location matters, especially when it’s a space and place that you do a bulk of your work. In this article, I talk about a recent branded lifestyle portrait session with Mike Goldman where location played a key part in the session.

It’s one thing to direct people in front of the camera. It’s another to do it for yourself. In this article, I share my experience taking selfie portraits to help create assets for YouTube thumbnails…it was weird :)