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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

Posts in Core Assets (Branding Photos)
"The way you shoot one thing is the way you shoot everything."

While I normally photograph experts who speak, train, write books, coach and consult, the approach to capturing those moments that matter can be applied to a variety of business owners looking to promote themselves through visual assets. I talk more about it in the following article.

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Kill two birds with one stone when you can.

In order to create a diverse and compelling image content portfolio, it’s important to create a mixture of staged, portrait images and real-life photos capturing you being caught in the act of transforming the lives of those you serve. This article shares a recent session that accomplishes both objectives.

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