John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
When you create a long-term relationship with a trusted photographer, that creates a consistent pathway to produce a treasure trove of images to support and enhance your personal brand. This article shares the value received by one of my long-time clients, Phil M. Jones.
Read MoreDoes your in-person training involve customized workbooks? If so, show it in your photos. More on that in this article.
Read MoreIt’s such a joy to serve experts who help others get past what’s holding them back, especially when they’re genuine and generous human beings like Bruce Weinstein. More on that in this article.
Read MoreLive event gigs are always more fun when other shooters are around, especially when we turn the cameras on each other 🙂 More on that in this article…
Read MoreYou know that high-quality images are important to promote your business and brand. But, are you maximizing the value of your investment? Found out after reading the following article.
Read MoreIs your calendar full of big events in 2023? Take advantage and create some magical photo assets of those moments. More on that in this article.
Read MoreNot sure how investing in high-quality photos will help your expert-based business? The following story is a testament to the power of visuals.
Read MoreGot some stuff cookin’ for 2023? Need photos? Let's chat...
Read MoreRegardless of the photographer’s camera, lenses and lighting gear, it’s not about the tech you should focus on…it’s always the operator. I explain more in this article.
Read MoreWhile I am in the business of booking gigs, sometimes the work is more about the relationship with the client than it is about the paycheck. More on that in this article.
Read MoreDo you include book signings as part of your keynote experience? Take advantage of that opportunity by creating a wealth of photo assets of the moment. More on that in this article.
Read MoreWhy do I need so many images in my content portfolio? Isn’t it overkill? It’s not about the amount, it’s about the options. More on that in the following article.
Read MoreWhen it comes to your time in front of the camera, make your expectations clear with your photographer beforehand. More on that in this article.
Read MoreWorking on adding a product or service offering? Then look to a photographer to capture the visual assets you need to support the marketing of that new thing. More on that here.
Read MoreDo you use props during your keynote?Let your photographer know beforehand so they can capture you in the act of using them on stage. More on that in this article.
Read MoreWherever you are with your speaker business, capture photos of the rooms in which you work. I talk about why in the following article.
Read MoreWhen reviewing the photos in your image portfolio, this one mental reframe can make the difference in how you shape your opinion of them. I talk about it in this article.
Read MoreWhat do DJ parties and lifestyle portraits have in common? They’re all captured with the same approach. I talk about that approach in the following article.
Read MoreDo you run an in person certification program? Offer your participants visual assets they can use to promote themselves. More on that here.
Read MoreWhile I find all of my client work fulfilling in one way, shape or form, some gigs stand out for reasons beyond the work itself. This article shares one of those special types of events.
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