122223 PICZ - JD-8508176.JPG

John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

Kill two birds with one stone when you can.

In order to create a diverse and compelling image content portfolio, it’s important to create a mixture of staged, portrait images and real-life photos capturing you being caught in the act of transforming the lives of those you serve. This article shares a recent session that accomplishes both objectives.

Read More
There's a time to be humble, and a time to bring the thunder.

The balance between humility and confidence is key when building a fulfilling business and life. That’s why I’m grateful for this constant reminder living on a wall in my apartment. In the following article, I share the story behind selecting a photo taken while shooting Jim Knight’s book, Leadership That Rocks.

Read More
Your image assets are assets...USE THEM!

Are you truly taking advantage of the photo assets that you currently have sitting on your computer? Or, are they simply collecting dust, eagerly awaiting their time to shine throughout your online presence? This article shares a great example of an organization leveraging their image assets to the fullest.

Read More