NYC Branded Lifestyle Portrait Photography Blog | This article weighs the question of reviewing portrait pics with a value versus vanity comparison.
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NYC Branded Lifestyle Portrait Photography Blog | In this article, I talk about the effectiveness of adding motivational quotes to thought leader social posts, and how body language contributes to viewers absorbing the sentiment of the message.
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NYC Branded Lifestyle Portrait Photographer Blog | These days, the term thought leader does get thrown around a lot, but in this article, I give my reasons why it should still be part of the entrepreneurial lexicon.
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NYC Branded Lifestyle Portrait Photography Blog | In this article, I talk about how some thought leaders are unknowingly boring their followers with their social media posts. I talk about how fix that and offer stories that inspire, inform and entertain.
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NYC Branded Lifestyle Portrait Photography Blog | In this article, I discuss the importance of thought leaders doing prep work before your portrait session in order to maximize the value of that investment. That prep work involves defining the types of stories they want to share with their tribes in order to figure out the types of portraits they need.
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NYC Branded Lifestyle Portrait Blog | In this article I talk about how creating meaningful relationships are hard-wired into our DNA, and how that translates to the thought leader creating those connections with their tribes through sharing their thought leadership on social.
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NYC Branded Lifestyle Portrait Photography Blog | This article reviews my latest lifestyle photography session where I captured portrait images to use in my blog and social media posts.
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NYC Branded Lifestyle Portrait Blog | In this article, I talk about how one of my clients, Tricia Kallmeyer, focused less on her vanity and more on authenticity during her branded portrait session. Included is a link to more photos from her session.
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NYC Branded Lifestyle Portrait Photographer Blog | In this post, I talk about the added bonus when committing to a consistent social posting schedule in order to establish your thought leadership with your tribes.
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NYC Branded Lifestyle Portrait Photography Blog | This article discusses what the client is actually paying for when getting creative headshots.
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NYC Branded Lifestyle Portrait Photographer Blog | As part of your high-volume, image library, it's important to have some images that can be leveraged on more than one occasion - these are called "evergreen images." In this article, I define what that means and give some examples as to how to incorporate those into your social feeds.
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NYC Branded Lifestyle Portrait Photographer Blog | when you invest time and money into a branded portrait session, it's important for thought leaders to not settle for anything less than what you need in order to create the type of impact you desire with your thought leadership. In this post, I talk about how it's important for thought leaders to receive exactly the type of results they seek.
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NYC Branded Lifestyle Portrait Photographer Blog | Although strategy and planning play a big part in any branded portrait session, sometimes improvisation and freestyling is needed in order to get the job done. In this article, I talk about how improvisation in my video production past helped me through a recent thought leader session where it was sorely needed.
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NYC Branded Lifestyle Portrait Photographer Blog | In this article, I have a q&a session with thought leader, reporter and Ladydrinks founder, Joya Dass.
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NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the idea that every thought leader needs to "show their face" through their social media posts. I talk about both the metaphorical and literal interpretation of that phrase and use an example from a current client.
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NYC Branded Lifestyle Portrait Photographer Blog | Nothing drives me more crazy than seeing clearly inauthentic photos on a thought leaders' social feed. In this article, I speak about how that led to me having to clean up another photographer's mess.
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NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the importance of posting content on a regular basis, not just to work to the social platform's algorithms, but because your thought leadership helps solve client pain points.
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NYC Branded Lifestyle Portrait Photographer Blog | I often use this phrase, "branded lifestyle portrait" in my captions. In this article, I actually break down what that means specifically and point to several examples from past client work.
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NYC Branded Lifestyle Portrait Photographer Blog | Although looking good in your portrait images is important, its just the foundation to your high-volume, image library. The rest of it involves images that illustrate who you are, who you serve, how you do it, and why.
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NYC Branded Lifestyle Portrait Photographer Blog | This article discusses what it means to
present yourself as the "genuine article" on your social media platforms.