John DeMato Blog

Discover how an open mindset during a strategy call can uncover unseen possibilities in your visual branding, paving the way for a more dynamic and comprehensive visual asset portfolio.

This article shares the importance of pre-planning strategy before a branding session. Specifically, branding photographer, John DeMato, shares thoughts from one of his clients on the topic, speaker and trainer, Susan Fitzell.

For experts stepping into the spotlight of a camera, genuine self-expression is paramount, not chasing an illusory perfection. In this article, you'll discover how embracing your unique qualities, serving your audience, and trusting your photographer's expertise can transform your portraits into captivating narratives that resonate with those you serve.

In order to create distinction from other experts in your space, make it easy for potential clients to visualize the process of how you solve their problems through relevant, valuable and high-quality photos. I talk more about that in this article.

The following article shares the experience of Paul Caffrey working with branding photographer, John DeMato, during his branding photography session.

Unlock the secret of shallow depth in your portraits to accentuate a vibe of excellence, drawing focus to you and creating a luxurious, high-end visual impact.

This article stresses the need for experts to cover their bases and know exactly what to expect in terms of cost for the entire session.

This article shares images from a branding photography session between speaker and author, Jason Lennox, and NYC-based photographer, John A DeMato.

In this article, learn why it's a bad idea to try to emulate the visual storytelling style and approach of another expert that you admire.

This article shares the importance of having genuine posture and body language while in front of the camera during a branding photoshoot. It could make or break the success of the session.

This article shares the secret ingredient that leads to a successful branding session, or any session that involves someone in front of a camera.

The following article shares a testimonial from Wisconsin-based speaker, Kristin Bock, regarding her branding photoshoot with NYC-based branding and live event photographer, John DeMato.

In this article, explore the transformative journey of building a visual brand identity for experts, revealing how consistent storytelling and authenticity forge deeper connections over time

The following article shares a testimonial by NSA Wisconsin speaker, Gina Glover, regarding her branding photoshoot with NYC-based branding and live event photographer, John DeMato.

In this article, unlock the secret to keeping your brand vibrant and relatable with our insights on why regular updates to your branding photography are not just beneficial, but essential.

Is your next photography session more than just a photo op? In the following article, discover why every image tells a story and why it's critical to frame your photoshoot as a marketing conversation.

Uncover how a tailored photography session can transcend mere headshots, weaving your professional narrative into each image, as revealed in a recent client’s transformative experience.

This article shares a portrait session special on Monday, February 19th in NYC.